MQ Artist-in-Residence Idan Yoav
FASHION SHOW
Vienna Fashion Week
Wed 17.09, 21h | Halle E

Berlin-based fashion designer Idan Yoav, who is living and working at the MuseumsQuartier as part of the MQ Artist-in-Residence Program in September, will present his latest fashion project entitled “Upcycling, Expression, and Conscious Design” at this year's VIENNA FASHION WEEK on Wed 17.09., 21h.

Idan Yoav is not a conventional label — but a fashion project that reimagines clothing as a medium for expressing creativity, individuality, and responsible practice. Positioned in the dynamic space between fashion and costume design, the project explores the interplay between everyday wear and theatrical expression. Each piece is crafted entirely through reuse: discarded garments and forgotten textiles are transformed into unique new forms through meticulous craftsmanship and dedicated upcycling. Idan Yoav presents a collection: one-of-a-kind ready-to-wear pieces with an artistic sensibility for everyday life, alongside theatrical designs that move between costume and couture. Each silhouette is bold, consciously constructed, and tells its own story. This is not mass production — but a mindful creative process. A fashion practice that draws from what already exists, carries stories forward, and sharpens our awareness of material, form, and identity.

Idan Yoav is a costume and fashion designer with an interdisciplinary background in dance. After an international career as a dancer, including with Sasha Waltz & Guests and the Batsheva Dance Company, he studied fashion design at the Kunsthochschule Berlin Weißensee and at ENSAD Paris and was honoured with the European Fashion Award FASH 2022. Since then, he has worked as a costume designer at leading opera houses such as the Deutsche Oper Berlin, the Semperoper Dresden, the Frankfurt Opera, the Zurich Opera House, the Dutch National Opera and the Deutsche Oper am Rhein.

Images: © Bernhard Ludewig