03.09.2025 to 23.11.2025 - MQ Showrooms
Juliana Herrero: — U – Turn [I]
FREE ENTRY, ART


Juliana Herrero: — U – Turn [I]
04.09. – 23.11.2025 | monochrom | MQ Schauräume
Opening: Wed 03.09.2025, 18h
The following openings and events will take place on 16.06 as well:
MQ Artist-in-Residence Šimon Chovan: Leeching States | MQ Pop-Up Schauraum
Stefan Voglsinger & Jakob Schauer: Endless Body | MQ Schauräume
MQ Tunes: Multitudes | MQ Summer Stage
The artVideoLoop — U – Turn [I] by Juliana Herrero traces a delicate thread between memory, reflection, and transformation. A cat drifts through a dreamlike underwater corridor inside a time capsule — a visual poem shaped by analogue-digital collage, rhythm, and floating text. The voice of the swimmer, the artist, freedom, and intention echo quietly beneath the surface on the other side of this journey, where music enters a glass box. The cat appears exactly at the corner where once only words hinted at its presence. This new loop — silent, colorful, and alive with emotional intelligence — expands Herrero’s Habitat into a multiverse of soft encounters and imagined returns: where the ethereal meets the embodied, merging the cyborg, the natural, and the artefact we all inhabit, and where meaning and process unfold between the lines.
Video HD, 01:00:00
Hyper digital collage, crossfade technique, text animation
Camera 1: Juliana Herrero
Camera 2: Nicolás Herrero
Text Animation: David Toarniczky
Concept, Editing & Direction: Juliana Herrero
Juliana Herrero (b. 1975, Patagonia) is a Vienna-based artist whose work draws on nature, memory, and the poetics of space. Her education includes studies at INSA (now IUPA – Instituto Universitario Patagónico de las Artes), UBA in Buenos Aires, and Städelschule in Frankfurt am Main. She works with sound, performance, paintants, collage, and spatial media, creating experiences that unfold at the edge of perception. Raised between sea and mountains, she brings a fluid, intuitive approach to her practice — whether sculpting silence, embodying text, or exploring emotional landscapes.
Her work has been presented internationally, with solo projects at TONSPUR and Jan Arnold Gallery (MuseumsQuartier Wien), and group exhibitions in Paris, Bratislava, Graz, Buenos Aires, Neuquén, and Finland — among others. She received 3rd Prize of the Fundación Andreani Award for Visual Arts (Argentina) and a Special Mention in Austria’s Outstanding Artist Awards – Interdisciplinary Arts. Since 2006, she has lived and worked in Vienna, where her practice continues to explore the space between the seen and the listened.
Piture: © Juliana Herrero