COLORS OF OUR TIME – Identity and Difference in Design

20.11.2025 – 14.02.2026 | designforum Wien

Colours can shape brands, symbolise their values and convey the quality of products. They play a decisive role in distinguishing a company's products from those of its competitors. In industrial and product design, colour design is important for brand perception and product use. Colour is a design factor that gives products an aesthetic quality beyond their form and function.The exhibition at designforum Wien, in cooperation with the Red Dot Design Museum, uses everyday objects to illustrate the spectrum from brand colours to the colour worlds of different generations. Each generation has its own colour palette that reflects its culture – from the primary colours of the Bauhaus to the pastel colours of the present day. These reflect our perception, identity and desire for orientation.

In cooperation with the Red Dot Design Museum.

Photo: © Red Dot Design Museum