A shop is a shop is a shop.

“Stand for something so you don’t become a stagnant, complaisant retailer that packs its shelves with stuff.” (A. E. Medina, former editor in chief of Design:Retail)

For ten days in February, Kunsthalle Wien’s entrance hall, which is now an exhibition space, will once again become a shop where young, well-trained vendors will help you find what you hadn’t been looking for. Rediscover the pleasure of shopping, style and lifestyle, upcycling, value creation in the experience economy and negotiations around enriched goods. As “retail stores are once again becoming a central place for community”, the encounters you make will be as important as the things you (do not) buy.

A project with students of the University of Applied Arts and guests.

Curated by Klaus Speidel.