Form Equals Function: Design by Studio F. A. Porsche

"Good design must be honest," Professor Ferdinand Alexaner Porsche always emphasized. He designed the first Porsche 911 in 1963 and founded the Studio F.A. Porsche in 1972. The design studio still follows his philosophy today. The centerpiece of the exhibition is the model of the historic Porsche 911, which already embodies all the design principles to which the studio still feels committed today. Using current products, the exhibition also shows that these principles have lost none of their relevance to this day.

The Studio F.A. Porsche
Studio F.A. Porsche was founded in 1972 by Ferdinand Alexander Porsche, scion of the Porsche family and designer of the first Porsche 911 (1963). He had taken the IPO of the former family business Porsche as an opportunity to go into business for himself as a designer. Instead of cars, from then on he designed innovative consumer goods, household appliances and industrial products.