14.06.2012 to 16.09.2012
Combinat: T-Shirt Design-Project Pitour and mimb/MQ Point
FASHION & DESIGN
• Days with event
T-Shirt Design-Project Pitour and mimb/MQ Point
in the context of \"MQ Summer of Fashion\"
Date: Jun 14 to Sep 16
Venue: MQ Point
Together with the platform mimb designer Maria Oberfrank from the label Pitour developed the ultimate Shirt for women and men under the slogan \"designed by Pitour for SOF\".
An essential part of this project is the collaboration between mimb and Pitour: the production of the T-Shirts, which will be available at the MQ Point, is realized by mimb.
More than a fashion label – a platform for dialogue and inclusion made IN – made BY (MIMB) is a Social Business that conducts clothing manufacture and offers fair working conditions to female immigrants living in the city of Vienna, and facing disadvantages or difficulties in meeting the requirements of the labour market. Through an empowerment approach, MIMB aims at encouraging women to find productive selfrealization in a protected environment.
MIMB will establish business partnerships with designers and entrepreneurs in general, aiming to base at least part of their production chain in Europe. Moreover, MIMB has the purpose of creating its own fashion label making use of organic resources in order to create economic, environmental and social sustainability. Under the motto Diversity is our normality, the know-how and the background of the group will be incorporated into the design of its products.
In order to optimize the team work, sewing and design workshops will be provided during the establishment of this Social Business. Furthermore, women will be encouraged to build a carrier either by taking part in the workshops or by engaging themselves in other activities as project management, marketing, conception and conduction of workshops, and so on.