MQ goes Green
climate-friendly – transformative – effective
With its comprehensive sustainability strategy, “MQ goes Green,” the MQ is setting out its vision for an energy-efficient and environmentally conscious cultural complex. The goal is to achieve climate neutrality by 2030.
Strategy and Process
Through sustainable initiatives, MQ also makes a significant contribution to the transformation: the aim is to share knowledge on sustainability, stimulate discussion, and provide creative inspiration. At the technical and operational levels, continuous improvement measures are also being implemented to conserve resources.
- The Green Operation at the MQ aims to have all facilities certified with the eco-label—from institutions and events to food service
- Energy conservation and energy supply are key measures for climate protection. The entire lighting system at the MuseumsQuartier was converted to energy-efficient LED technology in 2024 and 2025.
- Climate-resilient outdoor spaces and biodiversity posed significant challenges for an inner-city cultural complex like the MQ. Landscaping the courtyards with climate-resilient plants and optimizing open spaces help lower temperatures and improve the quality of the environment. Plant diversity also promotes biodiversity.
- The overarching theme of MQ goes Green is the artistic interpretation. Sustainability is explored as a synergistic quality and mindset in artistic projects.
- Communication and Governance raise public awareness of the responsibility for sustainability.
Conservation of resources
- Water cycles involve drinking water, rainwater harvesting, and the use of groundwater.
- The primary goal of a new mobility and transportation plan is to reduce traffic in the MQ. This includes optimizing delivery traffic, improving bike lane routing, and providing bike racks.
- A comprehensive waste management plan provides for waste prevention, separate collection, and recycling measures. In August 2025, the MQ installed returnable bottle containers and returnable bottle racks that are accessible to the public around the clock. This is intended, on the one hand, to give visitors the opportunity to properly dispose of the returnable bottles they have brought with them and, on the other hand, to help bottle collectors so they no longer have to search through trash cans for returnable bottles.
Landscaping of outdoor areas
The MuseumsQuartier has launched a competition for landscape architects. The expert jury selected the design “MQ in morphosis” by Anna Detzlhofer (D/D Landscape Architecture). This design calls for a unique landscaping concept for each of the courtyards and the MQ forecourt. Particular attention was paid to the climate and heat resilience as well as the winter hardiness of the plant species. Perennials and grasses will be used, as well as climate-resistant trees.
The plans will be implemented over a three-year period.
Temporary landscaping
The first shipment of trees and plants arrived in July 2023. Since then, all the plants have been in an “acclimatization phase,” during which they are getting used to the climate and environment and, above all, are able to continue developing and strengthening their root systems. The trees, shrubs, and plants were previously housed in so-called “MQ TreePods”—modular plant containers placed on Euro pallets. MQ goes Green was also part of the German contribution “STRESSTEST” to the 2025 Venice Architecture Biennale as an example of practical solutions for climate adaptation.
Permanent Landscaping of the MQ Main Courtyard
In October 2025, the temporary MQ Treepods were transplanted into the MQ main courtyard as four permanent shrub and tree islands featuring climate-resilient trees, shrubs, and grasses. The first phase of the permanent landscaping of the MQ site covers the axis from the main entrance to the portico of Hall E+G.
To ensure optimal care for the plants, horticultural engineers, landscape architects, and gardeners are employing an adapted sponge city principle. This expands the root zone while simultaneously providing the plants with sufficient water, air, and nutrients. The paving slabs in the areas of the new perennial islands will be removed and replaced with clinker pavers. This creates a clear border around the islands that blends harmoniously into the overall appearance of the MQ.
Microclimate simulation for the MQ
In addition, a microclimate simulation for the MQ has shown that the new greenery will have a cooling effect: on a hot summer day at 2 p.m., the perceived temperature (PET) in the shade of the mature trees could drop by up to 15.5 °C by 2035. The surfaces also benefit from the greenery, because while the stone paving in the MQ’s main courtyard currently reaches up to 48 °C and the asphalt in the side courtyards even reaches 55 °C, the combination of planting and unsealing provides cooling of up to 22.7 °C in the immediate vicinity of the mature trees.
As envisioned in Anna Detzlhofer’s “MQ in morphosis” concept, each courtyard will retain its own unique character. A color gradient stretching from east to west runs across the entire site. The inner courtyard is dominated by shades of yellow, orange, pink, and white. In addition to the existing plants, more shrubs and colorful species will be planted.
MQ Tree Sponsorship Program
A Tree at the MQ
Make a significant contribution to greening the MQ site! By sponsoring a tree—one of the 16 mulberry trees now growing in planters—you’ll help us care for our trees while making a substantial contribution to climate protection. Typically, four sponsorships are assigned per tree, and there’s also the option to take on an exclusive sponsorship for a single tree.
Why mulberry trees?
The choice fell on fruitless mulberry trees, as they are particularly hardy and can remain in the MuseumsQuartier year-round, regardless of the weather. In addition, they form evenly growing canopies that provide maximum shade.
Private Sponsorship
€ 200,–*
A sponsorship for a period of two years.
Includes a plaque and certificate, as well as a FAB5 ticket (single admission to the Architekturzentrum Wien, Kunsthalle Wien, Leopold Museum, mumok, and MQ Freiraum).
*Price includes VAT
Corporate Sponsorships
€ 1.000,–*
A sponsorship for a period of two years.
Includes a plaque with the company logo and a certificate.
*Price excludes VAT
Exclusive Sponsorship
€ 2.000,–*
Tree sponsorship for a period of two years.
Includes a plaque, a certificate, and an MQ annual pass.
*Price excludes VAT