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SUBOTRON pro games powered by Wirtschaftskammer Wien

08.10.2015 bis 08.10.2015 - Raum D / Q21
Veranstalter: Q21

SUBOTRON pro games powered by Wirtschaftskammer Wien

FILM & DIGITALE KULTUR


SUBOTRON pro games powered by Wirtschaftskammer Wien SUBOTRON pro games powered by Wirtschaftskammer Wien

Termin

Do, 08.10.2015

Alle Termine im Überblick

Tage mit Vorstellung

Oktober 2015
01 Do
02 Fr
03 Sa
04 So
05 Mo

06 Di
07 Mi
08 Do
09 Fr

10 Sa

11 So
12 Mo
13 Di
14 Mi
15 Do

16 Fr
17 Sa
18 So

19 Mo
20 Di

21 Mi
22 Do
23 Fr
24 Sa
25 So

26 Mo
27 Di

28 Mi
29 Do
30 Fr

31 Sa

Ort: Raum D / Q21
Eintritt frei

Stefano Petrullo

Founder Renaissance PR, London

PRs are changing their role, media are evolving and independent game developers need a way to make sure their game talks with the right audience: media, youtubers, twitch and community are part of a beautiful ecosystem that can make the difference for your game. While there is no magic bullet for a successful campaign, it´s important to know what, when and how to do things to make sure your game stands out of the crowd and shows it’s true potential. This talk includes insights on preparation and using the right words, gives an overview on what PR in 2015 are and how important it is to start thinking early about communicating your product.

•    What is PR? (Seems obvious but it is not!)
•    Media landscape and influencers, 2 sides of the same coin
•    The importance of preparation
•    The use of the rights words at the right moment
•    Milestone of a successful PR Campaign
•    Do and Don’t
•    QA

Kurzbiographie
An award-winning PR professional with over 15 years’ experience in planning and implementing full campaigns for some of the world’s biggest entertainment brands, including „Watch Dogs“, „Assassin’s Creed“, „Far Cry“ and more. Stefano has been in the industry since 1991, ex journalist and former senior PR manager of Ubisoft he has been involved in product and corporate PR as well as crisis management. Optimistic and extroverted, his works is always based on measurable result and focus on the big picture of the campaign across all type of media (owned, earned, paid).

Moderation: Robert Glashüttner (ORF/FM4)

SPECIAL EVENT

17:00-18:30 UNREAL USER GROUP MEETING

 
ACHTUNG! Am nächsten Tag Freitag 09.10.15 findet von 09:00 – 12:00 im FORUM [EPU KMU] der Wirtschaftskammer Wien ein Workshop mit Stefano Petrullo statt!

Details HIER! Anmeldung erforderlich.

subotron.com/veranstaltung/pr-2015/



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