Pink Ribbon Month

From 1 October, the MuseumsQuartier will be sending a clear message about the importance of early detection of breast cancer: the façades of Halls E and G, as well as the MQ’s main entrance, will be lit up in pink throughout October. The lighting also draws attention to the realities of life faced by breast cancer patients and symbolises solidarity with those affected.

The campaign is supported by Soletti, a Kelly brand and long-standing partner of the MuseumsQuartier. The initiative is rounded off by a selection of Soletti merchandise and the Soletti SuperSize promotional packs, which will be available at the MQ Point Shop from 1 to 4 October – whilst stocks last, of course.