27.04.2026
25 Years of MQ with Enzi on Tour
A journey to Austria's top attractions
To celebrate MQ’s 25th anniversary, a bright pink Enzi is embarking on a journey across Austria.
In partnership with Austrian Leading Sights, the MQ is sending an “Enzi” to numerous major cultural and tourist destinations throughout the anniversary year. The hosts will use the Enzi in a variety of ways and then decorate it with a colorful sticker. The Enzi thus becomes a nostalgic travel suitcase.
The trip is accompanied by a digital travel journal that documents each stop along the way. Exciting insights into the host institutions are shared via MQ’s social media channels and on the MQ website.
Through the “Enzi on Tour” project, Enzi himself becomes an ambassador, highlighting the significant role the MuseumsQuartier plays in Austrian cultural tourism. At the same time, the tour showcases the connections between the various attractions as key points of interest for both domestic and international visitors.
“Over five million people visit the MuseumsQuartier every year. Over the past 25 years, it has evolved into a cosmopolitan, vibrant hub for both Viennese residents and international visitors, and is now one of the city’s most important cultural and tourist destinations,” said MQ Director Bettina Leidl
“We are very excited about the joint project ‘Enzi on Tour’ to mark the 25th anniversary of the MuseumsQuartier Wien,” emphasizes association president Klaus Panholzer. “The journey of this iconic piece of street furniture across Austria—and thus through many of the country’s most significant landmarks—is a powerful symbol of unity within the Austrian tourism landscape. Perhaps Enzi’s journey will also inspire some people to embark on their own journey of discovery through Austria’s most beautiful sights.”
Participating attractions
The Enzi stops at these stations in the following order:
- Vienna Museum Quarter with the Leopold Museum and mumok
- Vienna Furniture Museum
- Schönbrunn Palace: Gloriette
- Heidi Horten Collection
- Klosterneuburg Abbey
- Melk Abbey
- Schallaburg
- Krems Art Mile
- Schafberg Railway
- Hallstatt Salt Mines
- Großglockner High Alpine Road
- Hellbrunn Palace
- Hohe Tauern National Park Center
- Kufstein Fortress
- Swarovski Crystal Worlds
- Vienna Ferris Wheel
- Kunst Haus Vienna
- Jewish Museum Vienna
- MAK – Museum of Applied Arts
About Austrian Leading Sights
With 57 member organizations and over 30 million visitors annually, the association represents Austria’s leading attractions—ranging from historic cultural institutions to modern nature experiences. As economic anchors with a direct annual turnover of around 295 million euros, the members serve as international brand ambassadors and sustainable businesses. By combining internal networking with strong advocacy, the association makes an essential contribution to the long-term stability of Austria as a business location.
Information about Enzi on Tour
Dates: April 28 through early December
Social Media: Instagram: @mqwien | Facebook: MuseumsQuartier Wien
In cooperation with Austrian Leading Sights
For further information
Anna Lena Schmidt, MA
Press and Public Relations | Editorial
Department Tel. +43 1 523 58 81
-1712anna.schmidt@mqw.at | presse@mqw.at
Press photos
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